SS+Hyphen+PIC

=Marcuse 1NC= ==The Aff’s use of the hyphen in their plan text fuses together political function and techno-strategy in an authoritarian use of language which numbs us, leaving us hypnotized and subservient to the violent imagery of power and protection, justifying the annihilation of all life==

Herbert **Marcuse**, Professor at University of California at La Jolla, **1964** [One Dimensional Man, [|http://grace.evergreen.edu/~arunc/texts/frankfurt/marcuse/one-dimen/chap4.pdf]]

In the most advanced sectors of functional and manipulated communication, __language imposes in truly striking constructions the authoritarian identification of person and function__. //Time// magazine may serve as an extreme example of this trend. Its use of the inflectional genitive makes individuals appeal to be mere appendices or properties of their place, their job, their employer, or enterprise. They are introduced as Virginia’s Byrd, U.S. Steel’s Blough, Egypt’s Nasser. __A hyphenated attributive construction creates a fixed syndrome__: “Georgia’s high-handed, low-browed governor. . . had the stage all set for one of his wild political rallies last week.” __The governor____